October is Breast Cancer Awareness Month, and if you’ve already seen brands paint the town pink, it’s for this very cause. Now is the best time to start doing your part to raise awareness (and funds) for this disease. After all, you never know when a donation or reminder for a self-check might save a loved one’s life.

Today, breast cancer remains to be the most common cancer amongst Singaporean women for more than 50 years, and still claims the lives of many even though death can be preventable with early detection and treatment. With the Pink Ribbon and Breast Cancer Awareness initiatives, Estee Lauder has been able to support women here during their journey towards recovery.

Here are 5 ways to show your support for the cause this Pinktober.

The Fullerton Hotels Singapore is presenting a curated Pink Afternoon Tea (from $51++ an adult, from $26++ a child). It includes both savoury and sweet pastries such as Tasmanian Salmon Blini with Cherry Shrimp, Court-Bouillon Tiger Prawn, Sakura Mascarpone Red Velvet Cupcakes and Bandung Macaron. With each order of an adult-priced set, $5 will be donated to the Breast Cancer Foundation.

Where: The Courtyard, The Fullerton Hotel Singapore, 1 Fullerton Square; The Landing Point, The Fullerton Bay Hotel Singapore, 80 Collyer Quay

MRT: Raffles Place

When: Till Oct 31. The Courtyard: 3 to 5.30pm daily. The Landing Point: 3 to 5.30pm on weekdays, noon to 2.30pm and 3.30 to 6pm on weekends

Make your own Jesmonite marbled coaster at home with Breathe Essentials workshops. Choose from two dates – 23 and 30 October – and spend the afternoon learning how to add pigment to Jesmonite then sanding down the end product. A total of 20 per cent of all profits will go towards supporting the Breast Cancer Foundation.

Breathe was founded by Charlene Koh during her chemotherapy days. She knew that essential oils are expensive in Singapore but wanted to try and create a whole local homegrown brand that had or that sold affordable essential oils to everyone.

Book your slots at https://www.breatheessentialsco.com/collections/by-hand

Stretch, plié, and elevé your way to toned muscles while doing some good. WeBarre has partnered with Estée Lauder to offer a package where all the proceeds would go towards supporting the BCF. This includes a Single Class credit to book into any barre class of your choice, as well as a seven-piece Beauty Kit worth S$110.

This Breast Cancer Awareness Month, run or walk in solidarity with those impacted by breast cancer. Join in the inaugural Breast Cancer Campaign Virtual Run 2021 led by The Estée Lauder Companies in Singapore, to raise funds, clock your daily steps and win some beauty products.

To commemorate PinkOctober, June Silk will be donating 20% of its profits for October to the Breast Cancer Foundation of Singapore. There is also 20% off all Pink Silk products this month for silk pillowcases, silk eye masks, silk face masks and silk scrunchies.

The pink ribbon is an international symbol for breast cancer. Wearing pink is a simple way to express moral support for those who have been diagnosed with breast cancer.

About Breast Cancer

Breast cancer is the most common cancer among women in Singapore, occurring in nearly 30 per cent women in Singapore who are diagnosed with cancer.

About 70 per cent of all breast cancers are hormone positive breast cancer, meaning that the cancer cells contain either oestrogen receptor or progesterone receptor or both. They are commonly diagnosed among women in their 60s.

There is another type known as triple-negative breast cancer (TNBC), a more aggressive form of cancer that appears more frequently among women in their 30s and 40s.

Breast Cancer Foundation (BCF) is a social service agency which advocates for the early detection of breast cancer and supports the breast cancer community in Singapore.